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What does "coming soon" mean in real estate?

A coming-soon home has been announced but is not yet open for showings or offers. It builds interest before the public launch. The exact rules, including how long it can stay coming soon, are set by each MLS.

MLMichael LindellMichael Lindell, REALTOR® · eXp Realty, LLC · Founder of Chimpre
Updated

Why sellers use it

Coming-soon homes performed best in the largest recent study, selling 1.16% to 1.55% above expected price in 2024 and 2025. The pause before launch lets buyers line up, so the first week on the market is the strongest.

What buyers should know

QuestionUsual answer
Can I see it now?Often not until it goes active. Rules vary by MLS.
Can I make an offer?Usually not until it goes active.
How do I hear first?Ask your agent to watch for it, or join a network where you are introduced early.

How it works on Chimpre

Chimpre works like a private coming-soon period: your home is introduced to agents whose active buyers fit it, interest builds, and your agent decides with you when to go further.

See who is looking for a home like yours

Chimpre introduces your home to agents whose active buyers are searching for a home like yours, in your area, at your price, with the space they need. Your agent shows you who is interested before anything goes public.

Get started

Related questions

Do off-market homes sell for less?What is a pocket listing?Can I test my price before listing my home on the MLS?

Sources

  1. HousingWire: ARELLO private listings study (Sept 2026)
  2. NC REALTORS: Multiple Listing Options for Sellers