Questions / Selling · Leer en español
Do off-market homes sell for less?
On average, slightly. A 2026 study of about 10 million sales found fully private listings sold 0.87% to 1.26% below expected price, while homes marketed as "coming soon" before going public sold 1.16% to 1.55% above. Testing privately first and then deciding is what the data favors.
Updated
What the largest study found
| Listing type | Sale price vs. expected (2024 to 2025) |
|---|---|
| Fully private, never public | 0.87% to 1.26% below |
| Public MLS listing | 0.62% to 0.95% above |
| Coming soon, then public | 1.16% to 1.55% above |
The study was published in September 2026 by ARELLO, the association of state real estate regulators, covering about 10 million sales.
What this means for you
Privacy has a price when it is the whole plan. It pays when it is the first step: a short private period to measure real interest, followed by a decision. If active buyers meet your price privately, you sell with no public history. If they do not, you go to the MLS with better information and no failed listing behind you.
How it works on Chimpre
Your agent introduces your home privately to agents whose active buyers are searching for a home like yours. You see the interest, then you and your agent decide whether to accept an offer or go public.
See who is looking for a home like yours
Chimpre introduces your home to agents whose active buyers are searching for a home like yours, in your area, at your price, with the space they need. Your agent shows you who is interested before anything goes public.
Get started